Online user’s privacy

Reffering to Jurgenson & Ray (2012), how are digital media technologies affecting (in positive/negative ways) user’s privacy?

Let’s us start by defining media. According to O’shaughnessy and Stadler (2012, p.3) in their fifth edition of Media and society book define media is the technologically developed communication industries, normally making money, which can transmit information and entertainment across time and space to individuals and/or large groups of people; they are literally in the middle of this process, the means of communication.

Media then is divided into two categories such as to analog media and radio. However, this time we are not going to talk media as a whole instead focused on digital media technology. Digital media: things such as video games, internet and social media and other form of computerised media that mathematically process and convert whatever information needs to be represented into numerical form. (2012, p.108)

Firstly, as it has been described above therefore, digital media then has the ability to produced, manipulate, reproduced, converted and shared information or data of its users.

Moreover, one of the characteristic of digital is interactivity. Interactivity empowers the users to participate in reciprocal, two way communication which gives user choice in creating and distributing the content such as media text, chatting online, blogging, online video, Wikipedia and shopping online (O’shaugnessy & Stadler, 2012, p.111).

Talking about digital media technology is always related with user’s privacy because users are required to disclose personal information in order to become a members of the online shopping or to use the application. As in the lecture note week 9 defined that privacy is the ability of an individual to keep information about themselves secret.

According to office of the Australian information commissioner states that privacy covered personal information such as name, address, bank account details, credit card information, photos, information about their opinion, likes, and other activity that they do online.

Unfortunately, those information is often collected by the  company or the organisations that we have signed up for to use the private information to tract employees record or for advertiser to match online users need with the product that they will produce.

According to Jurgenson and Ray (2012, p.64) the idea of the front and back stage refer to revealing and concealing of one personality that is tend to be selected not created. Users use digital technology to perform a deception self that they want with the effort they did in the backstage as the real essence of self. Even though, it is not the true expression oneself, society including institution and advertisers often judge people personality by their performance that they created which can lead to negative impression.

Here is Lori Andreas views of raising awareness of online privacy and the negative impact of using social media in finding job.

Another negative example of social media(Skype scandal)

skype is Australian’s most popular internet audio and video call application, users are required to disclose personal and basic information information in order to have Skype account.

“Skype will retain your information for as long as is necessary to: (1) fulfill any of the Purposes (as defined in article 2 of this Privacy Policy) or (2) comply with applicable legislation, regulatory requests and relevant orders from competent courts.” 

This has allowed government and any authority to access individual information on skype that seems suspicious and it happened to one of Australia army case.

Victim of ADFA Skype sex scandal to take legal action against Defence Force, as have discussed above the advantage of digital media that allow its users to be the producers and distributor of the content can result in hurting other people’s privacy. for example what Ms. Kate faced. Besides that, she also has to experience real life judgement  from people in her environment. It can lead to character assassinations as her case has got publicity around Australia.

Therefore, the only way to share nothing is to not participate in anything, but it is difficult as we are relied more on digital technologies. In conclusion, online users need to control of what they share and produce on digital technologies because it could harm not only them but other people privacy as well.

Reference List:

Jurgenson, N & Rey, PJ. (2012). The fan dance: How Privacy thrives in an age of hyper-publicity. pp. 61-75. Amsterdam: Institute of Network Cultures.

O’shaughnessy, M. & Stadler, J. (2012). Media and society. 5edn. South Melbourne, Victoria: Oxford University Press.

University of Canberra. (2013). 9022. Privacy. Lecture 8. Week 9. [Lecture PowerPoint Slide]. Retrieved from:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s