How have new digital technologies changed the way journalists do their core job and communicate with their readers/listeners/viewers?
“Imagine if you will, sitting down to your morning coffee and turning on your home computer to read the day’s newspaper” (Jericho. 2012. p. 222). 32 years ago San Francisco papers had pictured how audience will read daily news on the computer screen.
And they predicted it precisely, as it could be seen that with the advances of digital technology has emerged with its characteristic of interactivity which allows its users to be the user generated content.
But, firstly, let’s define what is journalism and what Journalism does?
According to Pew Research Journalism Project has outlined 9 Principles of Journalism that defines journalists work and core job. It can be summarized that Journalist core job is to write and broadcast a news that is informative and objective in the name of telling the truth to the audience.
Journalist always dealing with media in order to distribute their news to the audience, hence, the arise of social media such as Twitter and Facebook have given a separate space not only for the news agency to reach wider audience but also for Journalist as individual to make direct contact with their readers.
A pew research found that 52% news comes from Twitter, it shows that many people are relying on Twitter to get news and this is an opportunity for Journalist to be active on Twitter.
For example, Presenter of PM & Friday late, ABC radio, Mark Colvin actively tweets and retweet news on this timeline and received many tweets as well.
The tweet pictures above clearly describe that, he uses twitter journalists often use twitter to direct readers to their organisation blog, entries, news, audio and video feed on their official webpage rather than building a discussion around the news. Furthermore, Mark also use twitter to praise other journalist work. This shows that Journalist use social media is partly to maintain network rather than being objective, criticism toward the news and transmitted the informative news.
Additionally, twitter allows journalist and news reader to make contact directly with the sources and confirm the news instantly and make their personal opinion comparing when they write a news story represents the news agency.
Here is how Leigh Sales rather than taking part in discussion in any meaningful way, she merely seek to use it to defend her opinion and prove that her view is unbiased.
Therefore, it can be said that tweeting more on twitter does not mean a journalist will it does not mean journalist can engage efficiently with twitters users that can result in understanding the news and situation deeper and spread the newsworthy.
As Jericho argued that “No one ever says that I went to journalism because i have a passion for being objective or detachment, that’s my thing” (2012, p.263).
In conclusion, it can be said that, the advance of digital technology has not change the meaning of Journalist core job, it only helps journalist break the distance to reach news sources, reach more audience and direct traffic to their webpage by sharing link, favorites, or participate in the online discuss but still it does not contribute much to give a good understanding of topics for readers.
Jericho, G. (2012). Journalist All a Twitter chp. 7. The rise of the fifth state: Social media and Blogging in Australia Politics. pp. 222-267. Brunswick, Australia: Scribe Publication.